The All-New is launched by Swedish Biometric Association

An All-New Biometric Products Reference Site

Swedish National Biometric Association (SNBA) has launched the all-new, free, online, and mobile-friendly which is as an initiative by SNBA and its co-founding member Optimum Biometric Labs. The free service fully supports the purpose of SNBA which is to bring the market and the industry closer together. is an internet destination for customers where they can search and obtain relevant and meaningful information about biometric products for assisting them in their planning and procurement decisions. What is unique with is its approach of creating one homogeneous and uniformed profile that contains useful properties and attributes about biometric-related products. The service is completely free to access and use and for vendors, or anyone they designate, to register information on products.

“Just looking at its mission, I think is a major contribution to the biometric market and industry. To fulfill its mission, it has a very solid and well-thought core structure, has powerful social media capabilities, is easy to use and manage, has a great look & feel, and is mobile-optimized. On top of these features, we truly have a dream-team of International Expert Advisory Panel who lead us to optimize and maintain the quality and performance of mission and dissemination of this service. I sincerely encourage vendors to register their products and enthusiasts to spread the word so we can get the ball rolling and develop the service into a popular discovery and reference place for customers and prospects in the market for biometric products.”, says Babak Goudarzi Pour, Chairman of SNBA and Creator of the Biometric Products Info.


The primary task of Biometric Products Info is to assist customers in their planning and procurement decisions by serving as a knowledge base and reference about biometrics related products. The service aims to organize essential product information in a format it has established called Product Information Profile.

For Who

Biometric Products Info is intended primarily for biometrics end-users and customers but can also be used by everyone with any interest in biometrics and biometric products.

By Who

Biometric Products Info grows based on product registrations by the vendors or anyone they designate for this task. Learn how to submit a Biometric Product Information Profile.

How it works

Biometric Products Info is essentially a collection of Product Information Profiles that each contains a product’s name, description, type, modality, intended applications, ROI-analysis, reference-case examples, applied standards, received certifications or awards, and diverse vendor information such as social media channels, product demo and videos, and more. For users, there are 5 ways to search the service to find products.

Three ways to register products at

As a product vendor you can either:

  1. Register your products yourself (see How to Submit a Biometric Product Information Profile)
  2. Have Optimum Biometric Labs to register your products (the company has launched a dedicated service for this task)
  3. Have anyone you designate (such as partners, resellers, etc.) to register your products
The advantages with 2 and 3 are:
  • You save time
  • Beside the registration, you get an independent evaluation and feedback regarding availability, accessibility, and ease of finding significant information about your products

About Babak Goudarzi Pour
Babak is co-founder and CEO of Optimum Biometric Labs (OBL) since its inception in 2003. Babak has served as the Chairman of the Swedish National Biometric Association, SNBA, since its inception in 2004. He also works as Swedish technical expert in the international standardization work ISO/IEC/JTC 1/SC 37. Babak holds a M.Sc. and B.Sc. in Electrical Engineering with emphasis on Signal Processing and Telecommunications from Blekinge Institute of Technology.

One Response to The All-New is launched by Swedish Biometric Association

  1. Hello, and thank you for taking a few moments to let share my thoughts with you and learn a little more at the same time about how and where Biometric is and will be soon. I truley beleive that biometric is on the rise in our society Financial as well as industry forecasters are calling Biometrics “THE WAVE OF THE FUTURE” and they couldn’t more right.The technology is nothing short of amazing.

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