The secret sauce to successful biometric applications like Apple Pay

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This post was originally published at LinkedIn.com

I think Touch ID and Apple Pay are the finest examples of successful biometric implementations. Apple Pay early adoption rate is impressive: 1% of digital payment dollars during the month of November. And note it is available only on the newest iPhone and iPads and supported by a few, but a growing list of, merchants.

The secret sauce in successful biometric implementations is made of many ingredients. Clearly beyond the scope of this article to cover them all. But here is one of the main ingredients: it is to see the performance from the end-user perspective! It is a method that is gaining momentum also in the network and infrastructure management world.

Operational analytics simply means to measure and analyze a set of fundamental metrics and properties in order to improve future products and maintain the ones in use.

I had an opportunity to present our product and pitch the benefits of operational analytics to one of my Apple contacts at a biometric conference. No surprise there; what I pitched was rigorously performed by Apple prior to the launch of Touch ID on iPhone 5s thanks to a large number of own testers at Apple. I know many people who still and continuously contribute to improvement of Touch ID and Apple Pay by simply sending back an automated and anonymized feedback to Apple. I can imagine that feedback contains meaningful device and algorithm related metrics for making sense of performance data in order to know what to improve in future products.

My company is standardizing the interface for capturing and making sense of operational metrics and properties for various biometric applications such as Physical Access Control and Automated Border/Passport Control eGates. We lead this work via OASIS-Open who is the organization behind the first standards for web services based biometric devices and Internet of Things.

Merry Christmas and Happy New Year!
Babak Goudarzipour
Optimum Biometric Labs
*Info on Apple Pay comes from Market Info reflecting on report from the industry intelligence company ITG.
*My iPhone 5 still performs well but becoming an Apple Pay user is intriguing because I think it is about time to get rid of all the plastic cards.

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About Babak Goudarzi Pour
Babak is co-founder and CEO of Optimum Biometric Labs (OBL) since its inception in 2003. Babak has served as the Chairman of the Swedish National Biometric Association, SNBA, since its inception in 2004. He also works as Swedish technical expert in the international standardization work ISO/IEC/JTC 1/SC 37. Babak holds a M.Sc. and B.Sc. in Electrical Engineering with emphasis on Signal Processing and Telecommunications from Blekinge Institute of Technology.

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